Author: Ania McNamara ’Tis officially the season! Christmas decorations are already on the shelves at major retailers, peppermint mocha lattes and gingerbread-flavored coffees have made their return. Although December can be busy and stressful for business owners, it’s also wrought with opportunities! If you can take advantage of all the holiday fun in your marketing strategy, you’re likely to reap the rewards of your efforts! How can you use the holidays to boost your market